Made Of More’s packaging is made up of 50% PCR; Post-Consumer Recycled packaging. In other words, packaging materials made from plastic, paper, or other materials that have been recycled after being used by consumers.
By raising the stakes to 50% over the industry standard of 30%, PCR packaging:
Reduces Waste: It helps divert waste from landfills by turning used materials into new packaging.
Conserves Resources: It lowers the demand for virgin raw materials (like new plastic, paper, or aluminium) to be harvested or processed.
Lower Carbon Footprint: Using PCR materials generally results in less energy consumption and greenhouse gas emissions compared to using virgin materials.
Like Made Of More, we are seeing many more brands shifting toward PCR packaging to make their products more sustainable and reduce the environmental impact of plastic waste. It's a key part of the circular economy, where products and materials are kept in use for as long as possible.
So where does the packaging go once you have finished the product?
Once you’ve finished with your 50% PCR Made Of More plastic tubes & pots, how you
dispose of it depends on a few factors. Generally, if the packaging is made from a recyclable plastic material, it should be placed in the recycling bin. However, here are some steps you can follow:
1. Check the Recycling Symbol: Look for the recycling symbol; if there it’s likely accepted by most domestic and instore recycling programs. It's always a good idea to visit your local recycling program’s website or contact them directly for guidance on how to dispose of the packaging properly.
2. Clean it: Before recycling, it’s a good idea to rinse or clean the packaging to remove any leftover contents. This helps avoid contamination, which can make the recycling process more efficient.
** Made Of More’s streamlined collection of multi-use products also ensures empty
packaging is limited.
The Great British Beauty Clean Up Campaign
During March 2025, we are pleased to be supporting the Great British Beauty Clean Up, beauty’s first cross-industry collaboration to reduce the impact of waste on the planet. As a key player in the industry, we are focusing our efforts on ensuring our community is armed with the knowledge they need to manage their empties correctly.
This amazing initiative is brought to you by the Sustainable Beauty Coalition, a pioneering campaign to increase recycling rates via at-home bins and retailer take back schemes.
To find out more or to find your closest recycling scheme, visit the British Beauty Council’s website: Take-back and recycling points : The British Beauty Council.
For further information on house hold recycling in your area please visit Recycling collections - GOV.UK.
